That is the image being portrayed by those who don't understand the agriculture industry, such as Chipotle. Most have already heard, if not seen, Chipotle's new "Scarecrow" ad about modern agriculture. Unfortunately, this isn't the first time that Chipotle has done something like this and they also aren't the only ones out their misrepresenting the ag industry. There are plenty of other groups and people who spread misleading theories and stories about how food is grown and raised in the U.S. Over the last few years I have noticed two terms that are always used by these groups who misunderstand how food is grown. Those two terms are factory farms and unsustainable. However, these terms are far from the truth and are opposite of what actually goes on in the agriculture industry, and it is time to get the facts straight!
So lets first talk about these "factory farms". I have yet to see a factory out in the country side where there is a huge building with smoke stacks sticking sky high. Yet, some claim that some farms are so big, they are similar to a factory! That is false as 98% of the farms in the U.S. are family owned and run. I will not disagree that there are some very large farms in the U.S., but that does NOT put them in the same category as a factory. Some farms have grown large due to it being in the family for many generations, which has allowed the farm to grow over time. Other large farms might be in an area where very few people return to farm the land. So then what about all those large buildings housing hogs and chickens, and those humongous feed yards for cattle, how are those not "factory farms"? Many of those are operated by families, or sometimes even a couple of families. Although those places can be quite large, the animals receive the same amount of attention as animals on smaller farms. They are in a temperature controlled environment, safe from predators, get fed a nutritious diet, and are monitored for sicknesses. So the "factory farm" term needs to be put to rest as it misrepresents the many hard working farm families across the U.S.!
The next term that is misleading is when groups pin the modern agriculture industry as "unsustainable". I have a hard time understanding how people can think of the modern agriculture industry being unsustainable, especially with all the technology advancements in recent years. Thanks to many new technologies, farmers are able to prevent the over use of fertilizers and chemicals. They are also able to prevent erosion by using different tillage practices as well as cover crops. New seed traits (GMO's) are reducing the use of pesticides and allow farmers to increase production with fewer resources (fertilizer, chemicals, land, etc). Equipment advancements have lead to farmers reducing their carbon foot print by using cleaner burning and fuel efficient tractors. Yet, this is just the beginning of some of the technology advances..... the future looks to help farmers be even more efficient!
While I know there will be some that disagree with what I said, in my view, these two terms are misleading and opposite of what really goes on in the agriculture industry. It's time to start getting the facts straight, and that begins with doing the research, not just watching videos that groups, like Chipotle, put out. It is also good to have dialogue about these topics, but NOT arguments. Sometimes, on both sides, people get so argumentative that points being made by both sides get completely missed, when in the end we could all be trying to make the same point. So I encourage anyone interested about where their food comes from to do the research and talk to a farmer. Together, we can all make sure that everyone gets the right facts!
